Marketing Modernism Between the Two World Wars

Turner's scholarship is thorough and well integrated into narratives of publishing and marketing history. The result is a clear, detailed, often fascinating representation of how this kind of cultural work was pursued in the interwar period This book is a rich and often fresh contribution to publishing history. - Richard Ohmann, author of Selling Culture: Magazines, Markets, and Class at the Turn of the Century; ""This book is important because it addresses questions of audience, publishers' views of their audience, and the issue of getting readers to 'read up' - all questions of historical and contemporary importance (e.g., Oprah's Book Club). It is clearly written and to the point, jargon free and easy to follow."" - Beth Luey, director, Scholarly Publishing Program, Arizona State University