Principles of Marketing, Global EditionPhilip Kotler, Gary Armstrong, Sridhar BalasubramanianHäftad999 kr
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Fred Reichheld, Philip KotlerHäftad289 kr
Marketing ManagementPhilip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben HansenHäftad1 379 kr
Marketing ManagementPhilip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben HansenInbunden1 459 kr
Marketing Management, An Asian PerspectivePhilip Kotler, Kevin Keller, Swee Ang, Chin Tan, Siew LeongHäftad1 329 kr
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global EditionKevin Keller, Vanitha SwaminathanHäftad1 529 kr