Marketing Management, An Asian Perspective 1
bokomslag Marketing Management, An Asian Perspective
Samhälle & debatt

Marketing Management, An Asian Perspective

Philip Kotler • Kevin Keller • Swee Ang • Chin Tan • Siew Leong

Pocket

1329:-

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  • 958 sidor
  • 2017

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

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  • Författare: Philip Kotler, Kevin Keller, Swee Ang, Chin Tan, Siew Leong
  • Format: Pocket/Paperback
  • ISBN: 9781292089584
  • Språk: Engelska
  • Antal sidor: 958
  • Utgivningsdatum: 2017-10-16
  • Förlag: Pearson Education

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