Marketing Management, An Asian Perspective
Häftad, Engelska, 2017
Av Philip Kotler, Kevin Keller, Swee Ang, Chin Tan, Siew Leong, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong
1 299 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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Produktinformation
- Utgivningsdatum2017-10-16
- Mått215 x 275 x 34 mm
- Vikt1 740 g
- FormatHäftad
- SpråkEngelska
- Antal sidor958
- Upplaga7
- FörlagPearson Education
- ISBN9781292089584