Marketing and the Common Good

Patrick E. Murphy is Professor of Marketing at the Mendoza Business School, Notre Dame University, USA. Patrick specializes in marketing and business ethics issues and his recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, stakeholder theory, and marketing as well as ethics and corporate social responsibility for marketing in a global marketplaceJohn F. Sherry, Jr. is Herrick Professor of Marketing and Chairman of the Department at the Mendoza Business School, Notre Dame University, USA. John is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. His recent work has focused on experiential retailing, holistic branding, and consumption aesthetics. Among his current project is a study of the social rituals involved in tailgating during football games

• Part I: Introduction 1. The Common Good: The Enduring Effort to Re-Center Marketing 2. A Larger View of Marketing: Marketing's Contributions to Society Part II: Societal Aspects of Marketing and Consumption 3. Slouching toward Utopia: When Marketing is Society 4. The Case for Clarity 5. How Marketing Serves the Common Good 6. Social Issues in Marketing Part III: Catholic Social Thought Issues in Marketing 7. Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy 8. A Commentary on Catholic Social Teaching and 'Wanting the Right Things' Part IV: Sustainability Issues in Marketing 9. Consumption in the Un-Commons: The Case for Re-Claiming the Commons as Unique Markets 10. Marketing’s Contributions to a Sustainable Society 11. Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence Part V: Public Policy Issues in Marketing 12. Childhood Obesity: Marketing to Kids 13. Firearms and the Common Good: A Meaningful Discussion about Solutions 14. Notre Dame and the Federal Trade Commission Part VI: Ethical Issues in Marketing 15. From Twins to Strangers: Considerations of Paired Kidney Donation across Gift and Market Economies 16. Ethics in Selling: A Case Oriented, Stakeholder-Focused Approach 17. Discerning Ethical Challenges for Marketing in China Part VII: Conclusion 18. Can we get there from here?: Charting the Contours of the Common Good 19. Afterword

"This thought-provoking, interdisciplinary collection of essays primarily by Notre Dame faculty explores marketing through an ethical lens. The book addresses four major topic areas: societal aspects of marketing and consumption; social and ethical thought; sustainability; and public policy issues. Specifically, the essays center on how marketing affects society, and they are broken down into separate parts that cover the societal aspects of marketing and consumption, Catholic social thought issues in marketing, and sustainability, public policy, and ethical issues in marketing. While each article is a separate piece of research by individual faculty members, collectively the essays spotlight pressing issues of marketing that should not be ignored, but rather highlighted by marketing educators. By exploring the wider relationship of marketing within the ethical and moral economy and its implications for the common good, the essays would be appropriate as supplemental readings for both upper-level marketing undergraduates and graduate students. Summing Up: Recommended. Upper-division undergraduates and above." --N. E. Furlow, Marymount University, CHOICE January 2015