Ethics in Marketing

International cases and perspectives

Häftad, Engelska, 2016

AvPatrick E. Murphy,Gene R. Laczniak,Fiona Harris

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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Produktinformation

Utgivningsdatum2016-12-12
Mått174 x 246 x 12 mm
Vikt400 g
FormatHäftad
SpråkEngelska
Antal sidor198
Upplaga2
FörlagTaylor & Francis Ltd
ISBN9781138648098

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Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of MarketingGene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing.Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.

Part 1: Background1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions3. "Preserving the Venture"—A Sample Case Study with Frameworks and Ethical AnalysesPart 2: Short Cases4. Just a Friendly RequestTerri L. Rittenburg5. Going Along to Get AlongRaymond F. Keyes6. Casas Bahia Chrissy Golden7. Discount Drugstore: No Gifts Allowed?Gene R. Laczniak8. Reference Prices in Retailing: What is a Fair Comparison?Fiona Harris9. Drug Testing in IndiaNicholas J.C. Santos10. Starbucks China: The World’s Priciest Cup of CoffeePeilu ChenPart 3: Intermediate Cases11. Superior Services: Should Short Skirts Sell Software?Lori Lepp Corbett12. Tough Decisions: Something to Snack On Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader13. A Young Pharmacists Dilemma: Questionable TransactionsBarbora Kocanova and Veronika Vosykova14. PETAKarin Besenbaeck and Haley Rosenbach15. Zara & Fast FashionSarah Eide, Elizabeth Sadler and Sarah Tonti16. The Co-operative Bank of the UKFiona Harris and Sarah Tonti17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back Barbara Stöttinger and Julia Gschwendner18. Montenegro Electronics, Ltd.Jacob Bagha and Gene R. LaczniakPart 4: Long Cases19. The Coca-Cola Company: The Skinny on a Big Fat ProblemMarshel Rapuzzi20. Auchan (France)Geert Demuijnck21. TOMS Shoes: One for One MovementRobert Meara, Matthew Terilli and Jennifer Sawayda22. Facebook in the Developed and Developing WorldEva Marie D. Schulte23. VISA and FIFA: Everywhere You Want to Be?Brian R. Levey and James Matakovich