Market Matters

ANNA HASSELSTRÖM Stockholm University, SwedenMARIANNE ELIZABETH LIEN Associate Professor, Department of Social Anthropology, University of Oslo, NorwayMICHELE MICHELETTI Associate Professor, Political Science, Stockholm University, SwedenBRIAN MOERAN Professor of Culture and Communication, Copenhagen Business School, DenmarkMIGUEL MONTOYA Assistant Professor, Social Anthropology, Stockholm University, SwedenGUSTAV PEEBLES Columbia University, USA

• Introduction: Exploring Cultural Processes in the Global Marketplace; C.Garsten & M.Lindh de Montoya PART 1: CONSUMERS AND MARKETING Marketing Ethnography: Disciplines and Practices; B.Moeran The Virtual Consumer: Construction of Uncertainty in Marketing Discourse; M.E.Lien PART 2: CONCEPTUALIZING MORALITY IN THE MARKETPLACE Market Missions: Negotiating Bottom Line and Social Responsibility; C.Garsten Between the Individual and the Community: Markets and Morals in Venezuelan Life; M.Montoya 'Put Your Money Where Your Mouth Is!' The Market as an Arena for Politics; M.Micheletti PART 3: STRATEGIES AND LEGITIMACIES IN CAPITAL FLOWS Modes of Knowing: The Fashioning of Financial Market Knowledge; A.Hasselström Culture, Ideology and the Financial Market: Examining Pension Plan Reform; M.Lindh de Montoya The Crown Capitulates: National Currency and Global Capital in the Swedish Currency Crisis; G.Peebles Postscript: Homo Mercans and the Fashioning of Markets; C.Garsten & A.Hasselström