Market Matters

Exploring Cultural Processes in the Global Marketplace

Häftad, Engelska, 2004

AvChristina Garsten,M. Lindh de Montoya

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Produktinformation

Utgivningsdatum2004-11-06
Mått140 x 216 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor243
FörlagPalgrave Macmillan
ISBN9781349725427

Tillhör följande kategorier

ANNA HASSELSTRÖM Stockholm University, SwedenMARIANNE ELIZABETH LIEN Associate Professor, Department of Social Anthropology, University of Oslo, NorwayMICHELE MICHELETTI Associate Professor, Political Science, Stockholm University, SwedenBRIAN MOERAN Professor of Culture and Communication, Copenhagen Business School, DenmarkMIGUEL MONTOYA Assistant Professor, Social Anthropology, Stockholm University, SwedenGUSTAV PEEBLES Columbia University, USA

Introduction: Exploring Cultural Processes in the Global Marketplace; C.Garsten & M.Lindh de Montoya PART 1: CONSUMERS AND MARKETING Marketing Ethnography: Disciplines and Practices; B.Moeran The Virtual Consumer: Construction of Uncertainty in Marketing Discourse; M.E.Lien PART 2: CONCEPTUALIZING MORALITY IN THE MARKETPLACE Market Missions: Negotiating Bottom Line and Social Responsibility; C.Garsten Between the Individual and the Community: Markets and Morals in Venezuelan Life; M.Montoya 'Put Your Money Where Your Mouth Is!' The Market as an Arena for Politics; M.Micheletti PART 3: STRATEGIES AND LEGITIMACIES IN CAPITAL FLOWS Modes of Knowing: The Fashioning of Financial Market Knowledge; A.Hasselström Culture, Ideology and the Financial Market: Examining Pension Plan Reform; M.Lindh de Montoya The Crown Capitulates: National Currency and Global Capital in the Swedish Currency Crisis; G.Peebles Postscript: Homo Mercans and the Fashioning of Markets; C.Garsten & A.Hasselström

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Jenny Björkman, Björn Fjæstad, Susanna Alexius, Catrin Andersson, Nils Brunsson, Magnus Erlandsson, Staffan Furusten, Christina Garsten, Ingrid Gustafsson, Martin Gustavsson, Kristina Tamm Hallström, Mats Jutterström, Lotta Björklund Larsen, Johan Laserna, kristoffer Strandqvist, Göran Sundström, Marta Szebehely, Adrienne Sörbom, Olga Yttermyr