Market Matters

Christina Garsten is Associate Professor and Senior Lecturer at the Department of Social Anthropology, Stockholm University, Sweden, and Research Director at the Stockholm Centre for Organizational Research. Her research interests include the anthropology of organizations and markets. Recent books include Learning to be Employable: New Agendas on Work, Responsibility and Learning in a Globalizing World (co-edited with Kerstin Jacobsson, Palgrave Macmillan, 2004) and New Technologies at Work: People, Screens and Social Virtuality (co-edited with Helena Wulff, Berg, 2003). Monica Lindh De Montoya is Assistant Professor of Social Anthropology at Stockholm University, Sweden. She has published on the subjects of markets, entrepreneurship, and stock market investors, and has contributed chapters to a number of books. At present she is working as a consultant for IBM Business Consulting Services on a project in Sarajevo, Bosnia and Herzegovina.

• Introduction: Exploring Cultural Processes in the Global Marketplace; C.Garsten & M.Lindh de Montoya PART 1: CONSUMERS AND MARKETING Marketing Ethnography: Disciplines and Practices; B.Moeran The Virtual Consumer: Construction of Uncertainty in Marketing Discourse; M.E.Lien PART 2: CONCEPTUALIZING MORALITY IN THE MARKETPLACE Market Missions: Negotiating Bottom Line and Social Responsibility; C.Garsten Between the Individual and the Community: Markets and Morals in Venezuelan Life; M.Montoya 'Put Your Money Where Your Mouth Is!' The Market as an Arena for Politics; M.Micheletti PART 3: STRATEGIES AND LEGITIMACIES IN CAPITAL FLOWS Modes of Knowing: The Fashioning of Financial Market Knowledge; A.Hasselström Culture, Ideology and the Financial Market: Examining Pension Plan Reform; M.Lindh de Montoya The Crown Capitulates: National Currency and Global Capital in the Swedish Currency Crisis; G.Peebles Postscript: Homo Mercans and the Fashioning of Markets; C.Garsten & A.Hasselström