Market Grooming

Sumesh Dadwal is Senior Lecturer in Strategy at London South Bank University, UK.Hamid Jahankhani is Programme Leader for Cyber Security at Northumbria University London, UK.Kenneth Revett is Adjunct Professor at Champlain College, USA.

• Chapter 1. Market Grooming: Grooming Customers Using Artificial Intelligence; Sumesh Singh Dadwal, Gordon Bowen, Hamid Jahankhani, Vipin Nadda, and Pawan Kumar Chapter 2. AI-Driven Trading: Navigating the Complex Landscape of Market Manipulation; Sonal Jain Chapter 3. The Dark Side of AI: Navigating the Dynamics of Patient Grooming on Doctor-Patient Relationships; Archana Shankar, Shikha Gera, and Md Salehin Ahmadi Chapter 4. Chat GPT in Marketing 5.0: Gold is Real or Just a Gold-Plating; Arpit Tiwari, Pawan Kumar, and Lokesh Jasrai Chapter 5. Unpacking the Double-Edged Sword: How Artificial Intelligence Shapes Hiring Process Through Biased HR Data; Osama Akram Amin Metwally Hussien, Krison Hasanaj, Anil Kaya, Hamid Jahankhani, and Sara El-Deeb Chapter 6. Leveraging Machine Learning Techniques to Project Customer Behaviour through Predictive Analysis and Ethical Marketing; Mushtaq Ahmad Shah and Pawan Kumar Chapter 7. Towards Responsible AI: Exploring AI Frameworks, Ethical Dimensions, and Regulations; Sara El-Deeb, Hamid Jahankhani, Osama Akram Amin Metwally Hussien, and Isuru Sandakelum Will Arachchige Chapter 8. Ethical Navigation Paradigms in AI-Driven Marketing: Insights and Perspectives; Shani Kumar, Sonia Chawla, and Pawandeep Kaur Chapter 9. Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer; K.A.Y.R. Oshadi Karunanayaka, Hamid Jahankhani, Sara El-Deeb, Isuru Sandakelum Will Arachchige, and Osama Akram Amin Metwally Hussien Chapter 10. Exploring the Balance Between Personalisation And Automation In Human-AI Interaction; Isuru Sandakelum Will Arachchige, Hamid Jahankhani, K.A.Y.R. Oshadi Karunanayaka, and Osama Akram Amin Metwally Hussien Chapter 11. Improving the Image Of Marketing: AI Has The Potential To Assist In Marketing Decisions And Change Perceptions; Gordon Bowen, Richard Bowen, Deidre Bowen, and Maryam Kiani Chapter 12: Exploring the Practices of Chinese Short Video Platforms to Enhance User Stickiness and Grooming the Customers: A Case Study of DOUYIN China (Tiktok); Yifei Xiang, Ahmed Adel Tantawy, and Sumesh Singh Dadwal Chapter 13. Market Grooming: How Neuromarketing Influences Consumers' Purchase Decisions?; Ajit Bansal, Sumit Agarwal, and Nitish Arora