Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Inbunden, Engelska, 2025
679 kr
Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury.This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
Produktinformation
- Utgivningsdatum2025-06-03
- Mått156 x 234 x 34 mm
- Vikt872 g
- FormatInbunden
- SpråkEngelska
- Antal sidor472
- Upplaga3
- FörlagKogan Page Ltd
- ISBN9781398624269
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Inbunden, 2017
2 669 kr
Hoppa över listan
Du kanske också är intresserad av
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Häftad, 2018
2 669 kr
Advances in Luxury Brand Management
Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Inbunden, 2017
2 669 kr