Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Häftad, Engelska, 2019

AvMichael W. Obal,Nina Krey,Christian Bushardt

2 749 kr

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Produktinformation

Utgivningsdatum2019-03-27
Mått155 x 235 x 46 mm
Vikt1 538 g
FormatHäftad
SpråkEngelska
SerieDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor896
FörlagSpringer International Publishing AG
ISBN9783319791739

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