Mikael Holmqvist is associate professor of sociology and professor of business administration at Stockholm University.

• Preface1. A Shining City: The Emphasis on Aesthetics2. A Privileged World: Economic Power and Wealth3. Significant People and Winners4. Sporty Teenagers, Winsome Pensioners5. Fragrant, Sociable Personages6. Community and Social Partition7. Family Life8. A Lifestyle Under Threat9. Service Staff10. Becoming an Elite11. Judgment and Fear of Failure12. Tactics for Success13. The Rise of the “Consecracy” AcknowledgmentsLiteratureAppendix: The Ethnographic StudyNotesIndex

One of the very few extensive and penetrating ethnographic studies of an upper-class community, its culture, lifestyle, mentality, ideals, and norms, but also its problems and shortcomings, which contributes new empirical knowledge to a topic which has received much attention in mass media as well as in elite literature. -- Trygve Gulbrandsen, research professor at the Institute for Social Research (Norway) Sweden is mainly known to Americans as an advanced welfare state with equality bordering on socialism. This book presents another side of Sweden through its focus on its most exclusive suburb, Djursholm, situated just outside of Stockholm. This is where Sweden's one-percenters live and also where they do their utmost to ensure that their children will stay in that percent. A first rate social science study. -- Richard Swedberg, Cornell University

Mikael Holmqvist is associate professor of sociology and professor of business administration at Stockholm University.

• Preface1. A Shining City: The Emphasis on Aesthetics2. A Privileged World: Economic Power and Wealth3. Significant People and Winners4. Sporty Teenagers, Winsome Pensioners5. Fragrant, Sociable Personages6. Community and Social Partition7. Family Life8. A Lifestyle Under Threat9. Service Staff10. Becoming an Elite11. Judgment and Fear of Failure12. Tactics for Success13. The Rise of the “Consecracy” AcknowledgmentsLiteratureAppendix: The Ethnographic StudyNotesIndex

One of the very few extensive and penetrating ethnographic studies of an upper-class community, its culture, lifestyle, mentality, ideals, and norms, but also its problems and shortcomings, which contributes new empirical knowledge to a topic which has received much attention in mass media as well as in elite literature. -- Trygve Gulbrandsen, research professor at the Institute for Social Research (Norway) Sweden is mainly known to Americans as an advanced welfare state with equality bordering on socialism. This book presents another side of Sweden through its focus on its most exclusive suburb, Djursholm, situated just outside of Stockholm. This is where Sweden's one-percenters live and also where they do their utmost to ensure that their children will stay in that percent. A first rate social science study. -- Richard Swedberg, Cornell University

Mikael Holmqvist is associate professor of sociology and professor of business administration at Stockholm University.

• Preface1. A Shining City: The Emphasis on Aesthetics2. A Privileged World: Economic Power and Wealth3. Significant People and Winners4. Sporty Teenagers, Winsome Pensioners5. Fragrant, Sociable Personages6. Community and Social Partition7. Family Life8. A Lifestyle Under Threat9. Service Staff10. Becoming an Elite11. Judgment and Fear of Failure12. Tactics for Success13. The Rise of the “Consecracy” AcknowledgmentsLiteratureAppendix: The Ethnographic StudyNotesIndex

One of the very few extensive and penetrating ethnographic studies of an upper-class community, its culture, lifestyle, mentality, ideals, and norms, but also its problems and shortcomings, which contributes new empirical knowledge to a topic which has received much attention in mass media as well as in elite literature. -- Trygve Gulbrandsen, research professor at the Institute for Social Research (Norway) Sweden is mainly known to Americans as an advanced welfare state with equality bordering on socialism. This book presents another side of Sweden through its focus on its most exclusive suburb, Djursholm, situated just outside of Stockholm. This is where Sweden's one-percenters live and also where they do their utmost to ensure that their children will stay in that percent. A first rate social science study. -- Richard Swedberg, Cornell University