Mikael Holmqvist is associate professor of sociology and professor of business administration at Stockholm University.

• Preface Chapter 1. A Shining City: The Emphasis on Aesthetics Chapter 2. A Privileged World: Economic Power and Wealth Chapter 3. Significant People and Winners Chapter 4. Sporty Teenagers, Winsome Pensioners Chapter 5. Fragrant, Sociable Personages Chapter 6. Community and Social Partition Chapter 7. Family Life Chapter 8. A Lifestyle under Threat Chapter 9. Service Staff Chapter 10. Becoming an Elite Chapter 11. Judgement and Fear of Failure Chapter 12. Tactics for Success Chapter 13. The Rise of the "Consecracy" Acknowledgement Literature Appendix A: The Ethnographic Study Endnotes

One of the very few extensive and penetrating ethnographic studies of an upper-class community, its culture, lifestyle, mentality, ideals, and norms, but also its problems and shortcomings, which contributes new empirical knowledge to a topic which has received much attention in mass media as well as in elite literature. -- Trygve Gulbrandsen, research professor at the Institute for Social Research (Norway) Sweden is mainly known to Americans as an advanced welfare state with equality bordering on socialism. This book presents another side of Sweden through its focus on its most exclusive suburb, Djursholm, situated just outside of Stockholm. This is where Sweden's one-percenters live and also where they do their utmost to ensure that their children will stay in that percent. A first rate social science study. -- Richard Swedberg, Cornell University

Mikael Holmqvist is associate professor of sociology and professor of business administration at Stockholm University.

• Preface Chapter 1. A Shining City: The Emphasis on Aesthetics Chapter 2. A Privileged World: Economic Power and Wealth Chapter 3. Significant People and Winners Chapter 4. Sporty Teenagers, Winsome Pensioners Chapter 5. Fragrant, Sociable Personages Chapter 6. Community and Social Partition Chapter 7. Family Life Chapter 8. A Lifestyle under Threat Chapter 9. Service Staff Chapter 10. Becoming an Elite Chapter 11. Judgement and Fear of Failure Chapter 12. Tactics for Success Chapter 13. The Rise of the "Consecracy" Acknowledgement Literature Appendix A: The Ethnographic Study Endnotes

One of the very few extensive and penetrating ethnographic studies of an upper-class community, its culture, lifestyle, mentality, ideals, and norms, but also its problems and shortcomings, which contributes new empirical knowledge to a topic which has received much attention in mass media as well as in elite literature. -- Trygve Gulbrandsen, research professor at the Institute for Social Research (Norway) Sweden is mainly known to Americans as an advanced welfare state with equality bordering on socialism. This book presents another side of Sweden through its focus on its most exclusive suburb, Djursholm, situated just outside of Stockholm. This is where Sweden's one-percenters live and also where they do their utmost to ensure that their children will stay in that percent. A first rate social science study. -- Richard Swedberg, Cornell University

Mikael Holmqvist is associate professor of sociology and professor of business administration at Stockholm University.

• Preface Chapter 1. A Shining City: The Emphasis on Aesthetics Chapter 2. A Privileged World: Economic Power and Wealth Chapter 3. Significant People and Winners Chapter 4. Sporty Teenagers, Winsome Pensioners Chapter 5. Fragrant, Sociable Personages Chapter 6. Community and Social Partition Chapter 7. Family Life Chapter 8. A Lifestyle under Threat Chapter 9. Service Staff Chapter 10. Becoming an Elite Chapter 11. Judgement and Fear of Failure Chapter 12. Tactics for Success Chapter 13. The Rise of the "Consecracy" Acknowledgement Literature Appendix A: The Ethnographic Study Endnotes

One of the very few extensive and penetrating ethnographic studies of an upper-class community, its culture, lifestyle, mentality, ideals, and norms, but also its problems and shortcomings, which contributes new empirical knowledge to a topic which has received much attention in mass media as well as in elite literature. -- Trygve Gulbrandsen, research professor at the Institute for Social Research (Norway) Sweden is mainly known to Americans as an advanced welfare state with equality bordering on socialism. This book presents another side of Sweden through its focus on its most exclusive suburb, Djursholm, situated just outside of Stockholm. This is where Sweden's one-percenters live and also where they do their utmost to ensure that their children will stay in that percent. A first rate social science study. -- Richard Swedberg, Cornell University