Internet Age of Competitive Intelligence
Inbunden, Engelska, 1999
1 409 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. Their book reviews the problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from and provides access to the growing body of CI information, knowledge, and literature.Combining a scholarly approach with hands-on advice, McGonagle and Vella have written the first work to guide CI professionals through the emerging literature of their field. Among the important changes in the field the authors cover are: the radical changes in on line database searching and ways in which the Internet has fundamentally modified how we think of accessing data. Their book explores and reports the major body of work from the Society of Competitive Intelligence Professionals, now that more businesses worldwide are using competitive intelligence and either writing about their experiences with it, or joining in new benchmarking studies. The result is newer information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better.
Produktinformation
- Utgivningsdatum1999-01-30
- Mått161 x 240 x 17 mm
- Vikt586 g
- FormatInbunden
- SpråkEngelska
- Antal sidor240
- FörlagBloomsbury Publishing Plc
- ISBN9781567202045
Tillhör följande kategorier
Hoppa över listan
Mer från samma författare
Robinson's Genetics for Cat Breeders and Veterinarians
Carolyn M. Vella, Lorraine M. Shelton, John J. McGonagle, Terry W. Stanglein
Inbunden, 1999
1 089 kr
Improved Business Planning Using Competitive Intelligence
John J. McGonagle, Carolyn M. Vella
Inbunden, 1988
1 129 kr
Protecting Your Company Against Competitive Intelligence
John J. McGonagle, Carolyn M. Vella
Inbunden, 1998
1 129 kr
Hoppa över listan
Du kanske också är intresserad av
Improved Business Planning Using Competitive Intelligence
John J. McGonagle, Carolyn M. Vella
Inbunden, 1988
1 129 kr
Protecting Your Company Against Competitive Intelligence
John J. McGonagle, Carolyn M. Vella
Inbunden, 1998
1 129 kr
Robinson's Genetics for Cat Breeders and Veterinarians
Carolyn M. Vella, Lorraine M. Shelton, John J. McGonagle, Terry W. Stanglein
Inbunden, 1999
1 089 kr
Manager's Guide to Competitive Intelligence
John J. McGonagle, Carolyn M. Vella
Inbunden, 2003
1 409 kr