Proactive Intelligence

John received the prestigious Fellows Award in 1998 from the Society of Competitive Intelligence Professionals (SCIP) and its Meritorious Award, SCIP's highest award in 2007. He has been a featured presenter at 10 SCIP Annual International Conferences. John has presented competitive intelligence workshops, seminars and training sessions on 6 continents. Carolyn M. Vella founded The Helicon Group in 1980. The Helicon Group is a global competitive intelligence consulting, training and research firm. Carolyn received the Meritorious Award in 2003 from SCIP, the highest honor SCIP bestows. The Helicon Group is the only firm with 2 Meritorious Award winners. Carolyn is also co-founder of SCIP's Women's Leadership Council. Carolyn has written numerous articles on business and competitive intelligence topics for publications including Senior Exchange and Mergers & Acquisitions. She is co-author of eight books on competitive intelligence including Improved Business Planning Using Competitive Intelligence, and The Internet Age of Competitive Intelligence. Miss Vella has served as a member of the National Advisory Panels to VOLUNTEER, The National Center For Citizen Involvement

• What is Competitive Intelligence, and Why Should I Care About It?.- How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making?.- Should I Try and Develop CI Myself? If So, When?.- What Do I Do with It Once I Have It?.- Useful Resources on Collecting, Analyzing and Using CI.

"A book for executives about conducting CI and proactively using intelligence to help make better decisions. ... This how-to manual is presented in clearly-written and carefully-organised text that explains the CI process step-by-step. ... This is a welcome addition to the growing subject literature on competitive intelligence. It is carefully planned and written, and it should serve intelligence practitioners well." (Dale Fehringer, Salus Journal, Vol. 3 (3), 2015) "In short, this book is an extremely detailed, cogent guide for any executive who will be asked to take on competitive intelligence as a competency, duty, or discrete role... Proactive Intelligence is a dense, well organized, concise tome for basically every concept you could possibly encounter in a traditional competitive intelligence role... From definitions of the specific kinds of intelligence - competitive, technical, strategic - to the variety of customers for CI - sales, R&D, product management, mergers & acquisitions - even to the legal and ethical challenges of the field, there really is every concept covered within these pages." (Eric Garland, ericgarland.co, June, 2012)