Bottom Line Competitive Intelligence

JOHN J. MCGONAGLE is an attorney, economist, author of numerous books and articles, and an international speaker and seminar leader. Recipient of the Fellows Award from the Society of Competitive Intelligence Professionals, he is author or coauthor of 12 books.CAROLYN M. VELLA is founder of the Helicon Group of Blandon, Pennsylvania. Author of many articles, she is also an international speaker and seminar leader. With John McGonagle she is coauthor of nine books.

• Overview Introduction Does CI Impact the Bottom Line? Two Significant Categories of Competitive Intelligence Active Competitive Intelligence Active CI: The Four Divisions Which Type(s) of Active Competitive Intelligence Should You Be Using? Where Should You Look for Raw Data for Active Competitive Intelligence? How and When Should You Deliver Active Intelligence Results? Untangling the Problems of Metrics in CI Choosing the Right Measurement(s) for the Active CI You Are Using Defensive CI Is Your Firm in a Competitive Environment That Demands a Defensive CI Program? What Kinds of Intelligence Efforts Should Your Competitors Be Mounting Against You? What Sources of Data on Your Company Should You First Include in Your Defensive Program? Choosing the Right Measurements for the Defensive CI Program You Are Managing Bibliography Glossary Index