Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Margo Berman, Robyn Blakeman
Inbunden
2 219 kr
Integrated Marketing Communication
Creative Strategy from Idea to Implementation
Häftad, 2007
869 kr
Slutsåld
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
Produktinformation
- Utgivningsdatum2007-04-16
- Mått194 x 237 x 14 mm
- Vikt485 g
- FormatHäftad
- Antal sidor280
- FörlagBloomsbury Publishing Plc
- ISBN9780742529649