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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
- Format: Pocket/Paperback
- ISBN: 9780765625533
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2011-08-15
- Förlag: Routledge