BILL BERMAN is an executive coach with experience as a psychologist, senior line manager, and organizational consultant. Since founding Berman Leadership Development in 2005, he has been a trusted advisor to general managers and C-suite executives across multiple industries. Bill began his career as a licensed psychologist and academic, started a software company, and has written and spoken extensively on a range of topics in psychology, coaching and behavior change. GEORGE BRADT is Chairman of PrimeGenesis, an executive onboarding group. He has co-authored nine books on leadership and onboarding including The New Leader’s 100-Day Action Plan, and has written over 700 columns for Forbes.com.