Indigenous African Communication and Media Systems in a Digitized Age

Unwana Samuel Akpan is lecturer in the Department of Mass Communication at the University of Lagos.Eddah Mbula Mutua is professor of Intercultural Communication at St. Cloud State University.

• ForewordDes WilsonAcknowledgments Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media SystemsUnwana Samuel Akpan and Eddah Mbula MutuaPart I: Importance of African Indigenous Communication and Media SystemsChapter 1: Relevance of Des Wilson’s African Indigenous Media Research Track in a Digitized AgeKehbuma LangmiaChapter 2: Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/LongevityShirley Marang KekanaChapter 3: African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces Muhammad Hamisu Sani and Paul ObiPart II: Adaptation and Co-existence in the Digital AgeChapter 4: Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson’s Trado-modern Media Come In?Herbert BattaChapter 5: Ifa Divination, Extra-mundane Communication and Internet: An OverviewAkinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide FadeyiChapter 6: New Media Versus Traditional Media: 27 Years After Emergence of Internet in NigeriaIbitayo Samuel Popoola and Paul AgadaChapter 7: African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement OnlineUnwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-NdisikaChapter 8: Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital CultureNnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka IfeanyichukwuPart III: Enduring Relevance of African Indigenous Communication Systems in the Digital AgeChapter 9: Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital AgeShamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula MutuaChapter 10: Nurturing Indigenous African Communication Modes in a Digital Age: Performing Igbo Proverbs in Film for Advice and WarningIhuoma OkorieChapter 11: Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in NigeriaIniobong Courage Nda Chapter 12: Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized AgePerminus MatiureChapter 13: Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in ZimbabweRichard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo Chapter 14: Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital AgeJerry RutsateAbout the Contributors

An incisive and contemporaneous contribution from an African perspective. Surely this will satisfy the curiosity of scholars who hitherto might have thought that nothing good could come from this part of the world.