How to Market a Children's Book

Do you need help with your children's book marketing? Whether you've just published your first children's book or are struggling to increase sales of your existing titles, How to Market a Children's Book is here to help. Packed full of practical guidance and drawing on over 10 years' experience of children's book marketing by bestselling children's author Karen Inglis, it offers a trusted resource for you to return to again and again.After reading it you will understand:*How to establish your brand locally and why this is important*How to get honest reviews at and after your book launch*How to set up successful school visits and other face-to-face events*How to plan and run virtual school visits or other online events*Best practice and expectations for getting into bookshops*Why and how eBooks should be part of your print book marketing strategy*Which tools and collaborative platforms can help your children's book marketing *How to use email marketing - including staying within data protection rules for minors*Key strategies for Amazon advertising, and why this is the best place to start *Other social media and advertising options, including Facebook, Instagram and Pinterest*Audiobook marketing - your key options*Translation and foreign rights as part of an advanced marketing strategyKaren Inglis is a bestselling self-published author of picture books, illustrated chapter books and middle grade novels. Her time travel adventure The Secret Lake has sold over 500,000 print copies worldwide, over 30,000 eBooks and over 15,000 audiobooks  and is now in translation in 12 languages. Her other titles have each sold in the thousands. Karen has presented on children's self-publishing at conferences around the UK and is Children's Advisor at the Alliance of Independent Authors. Book 3 in her Secret Lake series 'Beyond the Secret Lake' won the 2025 UK Selfies Award.