Anna Cabigiosu is Associate Professor of Strategy and Innovation Management at Ca' Foscari University of Venice, Department of Management. She is the Director of the Master in Mobility and Innovation Management of Ca' Foscari where she is also a member of the Steering Committee of the Center for Automotive and Mobility Innovation.Pietro Lanzini is Associate Professor of Consumer Behavior at the Department of Management and member of the Steering Committee of the Center for Automotive and Mobility Innovation at Ca' Foscari University in Venice. Pietro’s research interests include behaviors in the field of sustainability, with a focus on mobility and on the food sector.