Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers

Inbunden, Engelska, 2020

AvAnna Cabigiosu

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The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.

Produktinformation

Utgivningsdatum2020-07-14
Mått148 x 210 x 19 mm
Vikt453 g
FormatInbunden
SpråkEngelska
SeriePalgrave Advances in Luxury
Antal sidor249
Upplaga20001
FörlagSpringer Nature Switzerland AG
ISBN9783030488093

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Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy.

Chapter 1. Introduction.- Chapter 2. An overview of the luxury fashion industry.- Chapter 3. The new consumers of luxury.- Chapter 4. The omnichannel strategy in the fashion industry.- Chapter 5. “See now buy now”.- Chapter 6. Additive manufacturing and smart textiles.- Chapter 7. The Kering Group and the Gucci’s success.- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta.- Chapter 9. Concluding considerations and directions for future research.