Responsible Citizens and Sustainable Consumer Behavior

Pietro Lanzini is Assistant Professor at the Department of Management of Ca’ Foscari University in Venice, where he gained his PhD in 2013. He obtained a Ms in business economics and a post-lauream Master cum laude at Bocconi University in Milan, where he worked from 2003 to 2009 as junior researcher at IEFE and SPACE research centers. His international experiences include four months at the United Nations Headquarters in New York City (UNDESA, Division for Sustainable Development) and one year at the University of Aarhus in Denmark. His research interests focus on consumer behavior in the field of sustainability, and specifically on mobility and on spillover-related phenomena.

• Chapter 1: Introduction1.1 New perspectives in consumer behavior1.2 Consumer behavior in the age of sustainability1.3 Research in a crowded field: how to contribute?1.4 Book structureChapter 2: From green consumers to responsible citizens2.1 Labels matter: the concept of responsible citizens2.2 Early attempts of analyzing sustainable behaviors2.3 From Reasoned Action to Planned Behavior2.4 Values, norms and other psychological models2.5 The need for further perspectives of analysisChapter 3: The trap of behavioral patterns: the role of habits3.1 Habits in consumer behavior research3.2 Operationalization of habits3.3 How to measure habits3.4 Integrating habits in a rationalistic perspective on consumer behavior3.5 How to disrupt deeply rooted behavioral patternsChapter 4: Praise or money? Rewards’ effectiveness in shaping behaviors4.1 An overview on incentives4.2 The effects of rewards on motivation4.3 Implications for policy and businessChapter 5: How behaviors are interrelated: the spillover effect5.1 Behavioral spillover, an intriguing concept for an open debate5.2 Theoretical foundations for positive spillover5.3 Theoretical foundations for negative spillover5.4 A methodology to investigate spilloverChapter 6: A model for understanding responsible citizens’ behavior6.1 The need for a holistic and flexible approach6.2 Factors to be included in the analysis6.3 The proposition of an innovative interpretative frameworkChapter 7: From theory to practice: a real-life intervention study7.1 Investigating sustainable behaviors: an intervention study7.2 Methods7.3 Results7.4 Appendix - Online questionnaire