Great American Blow-up
Puffery in Advertising and Selling
Häftad, Engelska, 1996
289 kr
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This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Produktinformation
- Utgivningsdatum1996-08-30
- Mått152 x 228 x 16 mm
- Vikt354 g
- FormatHäftad
- SpråkEngelska
- Antal sidor256
- Upplaga2
- FörlagUniversity of Wisconsin Press
- ISBN9780299152543
