Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.

• Part 1  Get strategic 1 Online marketing 101 2 Your online marketing plan Part 2  Get online 3 Establish a web presence 4 Boost your search engine rankings 5 Engage with email Part 3  Get creative 6 Build a blog 7 Podcast for profit 8 Lights, camera, action! 9 Show, don't tell Part 4  Get out there 10   Build an online community 11   Find fans on Facebook 12   Develop leads on LinkedIn 13   Tap into Twitter 14   Get on Google 15   Pique interest with Pinterest Part 5  Get help 16   Achieve more by outsourcing An A–Z of online marketing

'Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of Digital Media, Big Lottery Fund  ‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers  'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian  ‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.

• Part 1  Get strategic 1 Online marketing 101 2 Your online marketing plan Part 2  Get online 3 Establish a web presence 4 Boost your search engine rankings 5 Engage with email Part 3  Get creative 6 Build a blog 7 Podcast for profit 8 Lights, camera, action! 9 Show, don't tell Part 4  Get out there 10   Build an online community 11   Find fans on Facebook 12   Develop leads on LinkedIn 13   Tap into Twitter 14   Get on Google 15   Pique interest with Pinterest Part 5  Get help 16   Achieve more by outsourcing An A–Z of online marketing

'Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of Digital Media, Big Lottery Fund  ‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers  'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian  ‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.

• Part 1  Get strategic 1 Online marketing 101 2 Your online marketing plan Part 2  Get online 3 Establish a web presence 4 Boost your search engine rankings 5 Engage with email Part 3  Get creative 6 Build a blog 7 Podcast for profit 8 Lights, camera, action! 9 Show, don't tell Part 4  Get out there 10   Build an online community 11   Find fans on Facebook 12   Develop leads on LinkedIn 13   Tap into Twitter 14   Get on Google 15   Pique interest with Pinterest Part 5  Get help 16   Achieve more by outsourcing An A–Z of online marketing

'Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of Digital Media, Big Lottery Fund  ‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers  'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian  ‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association