Gender and Public Relations

Christine Daymon is Associate Professor of Communication Management at Murdoch University, Australia. She is co-author of the successful Routledge book Qualitative Research Methods in Public Relations and Marketing Communications, now in its second edition.Kristin Demetrious is Associate Professor in Public Relations at Deakin University, Australia. Her first book is Public Relations, Activism and Social Change: Speaking Up (Routledge, 2013).

• Foreword Introduction. Gender and Public Relations: Making Meaning, Challenging Assumptions 1. Surface Effects: Public Relations and the Politics of Gender 2. Caring about Public Relations and the Gendered Cultural Intermediary Role 3. Interrogating Inequalities Perpetuated in a Feminized Field: Using Critical Race Theory and the Intersectionality Lens to Render Visible that which should not be Disaggregated 4. Gendered Performance and Identity Work in PR Consulting Relationships: A UK Perspective 5. Mothers, Bodies and Breasts: Organizing Strategies and Tactics in Women's Activism 6. Celebrity, Gender and Reputation Management at the BBC 7. Campaigning for 'Women, Peace and Security': Transnational Advocacy Networks at the United Nations Security Council 8. Gender, Culture and Power: Competing Discourses on the Philippine Reproductive Health Bill 9. 'I want to Voice out my Opinion': Bringing Migrant Women from beyond the Margins into Union Work 10. 'Mammography at Age 40-49 Saves Lives, Just not enough of Them': Gendered Political Intersections in Communicating Breast Cancer Screening Policy to Publics 11. Ex-Journos and Promo Girls: Feminization and Professionalization in the Australian Public Relations Industry

This enjoyable and varied volume represents yet another example of how public relations theory is steadfastly catching up with the development within social theory. This is a critical lens that is used focusing on the lived experience of the research participants. The volume goes well beyond liberal feminist approaches to challenge our thinking on gender issues. It is about time. Øyvind Ihlen, University of Oslo, NorwayThe editors and contributors open up new insights into the taken-for-granted approaches to gender and public relations that have guided feminist scholars in the field of public relations and that have eluded the attention of other scholars for at least the last 40 years.Lana Rakow, University of North Dakota, USA