Del i serien Routledge Research in Cultural and Media Studies

Explorations in Critical Studies of Advertising

Inbunden, Engelska, 2016

AvJames F. Hamilton,Robert Bodle,Ezequiel Korin

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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Produktinformation

Utgivningsdatum2016-11-10
Mått152 x 229 x 22 mm
Vikt544 g
FormatInbunden
SpråkEngelska
SerieRoutledge Research in Cultural and Media Studies
Antal sidor294
FörlagTaylor & Francis Ltd
ISBN9781138649521

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James F. Hamilton is the James Kennedy Professor of New Media, Head of the Department of Entertainment and Media Studies, and Director of the New Media Institute at the University of Georgia, USA. Among his published work is Democratic Communications; Formations, Projects, Possibilities (2009) and Alternative Journalism (2009), co-written with Chris Atton. Robert Bodle is an Associate Professor of Communication and New Media Studies at Mount St. Joseph University and Adjunct Professor in the Department of Media, Journalism, and Film at Miami University, USA. He served as Co-Chair of the Internet Rights and Principles Dynamic Coalition at the UN Internet Governance Forum, and as a steering committee member of the IRP coalition since 2010. Ezequiel Korin is a PhD student in the Grady College of Journalism and Mass Communication at the University of Georgia, USA.

Introduction: Critical TraditionsJames F. Hamilton and Robert BodlePart I: Critical Political Economy 1. Marketers’ Influence on Media: Renewing the Radical Tradition for the Digital AgeJonathan Hardy2. App Advertising: The Rise of the Player CommodityDavid Nieborg3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of SignificationBrice Nixon4. Contradiction and Crisis: The Political Economy of Promotional Authenticity James H. Wittebols5. Toward a Critical Ecological Theory of AdvertisingDavid ParkPart II: Ideology Critique 6. On the Futility of Advertising Critique: Searching for AlternativesOlga Fedorenko7. Art for Fun and Profit: The Political Aesthetics of AdvertisingNicholas Holm8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and PracticeChris Miles9. Captains of Habit Formation: Marketers’ Emerging Models of MindAnthony Nadler and Lee McGuigan10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and PowerRobert BodlePart III: Critical Textual Analysis 11. Signification Advertising and Its EvolutionFelip Vidal Auladell12. Advertising and Photography in a Culture of Photo SharingIben Bredahl Jessen13. Towards a Critical Advertising Pedagogy: Defying Children’s Reasoning on AdvertisingSilke Lissens and Joke BauwensPart IV: Critical Discursive/Rhetorical Analysis14. Mimicry as Analytical Category in Critical Advertising ResearchNils S. Borchers15. Class and AdvertisingMatthew P. McAllister and Anna Aupperle16. Advertising Ethics: the Bounds of Deceptiveness or the Endless Virtues of Rhetorical StrategiesPaulo BarrosoPart V: Emotion, Mood, Affect17. The Mood of Information in an Age of Empathic MediaAndrew McStay18. Affect Theory and AdvertisingEmily West19. A Critique of the Advertising Consumer as ‘Target’: Addressing Advertising's Reflective AudienceTony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock Bing