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382 sidor
2016

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

Författare: Guilherme Pires, John Stanton, Guilherme Pires, John Stanton
Format: Pocket/Paperback
ISBN: 9781138832206
Språk: Engelska
Antal sidor: 382
Utgivningsdatum: 2016-12-12
Förlag: Taylor & Francis Ltd