Essays by Distinguished Marketing Scholars of the Society for Marketing Advances 1
bokomslag Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Arch G Woodside • E Moore

Inbunden

1959:-

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  • 236 sidor
  • 2002
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
  • Författare: Arch G Woodside, E Moore
  • Format: Inbunden
  • ISBN: 9780762308699
  • Språk: Engelska
  • Antal sidor: 236
  • Utgivningsdatum: 2002-08-01
  • Förlag: JAI Press Inc.

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