Del 11 - Advances in Business Marketing and Purchasing
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Inbunden, Engelska, 2002
1 779 kr
Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Produktinformation
- Utgivningsdatum2002-08-14
- Mått156 x 234 x 14 mm
- Vikt509 g
- FormatInbunden
- SpråkEngelska
- SerieAdvances in Business Marketing and Purchasing
- Antal sidor236
- FörlagEmerald Publishing Limited
- ISBN9780762308699
Tillhör följande kategorier
Hoppa över listan
Du kanske också är intresserad av
Del 13
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Mohammed Quaddus, Arch G. Woodside
Inbunden
2 349 kr
Del 7
Del 20
Deep Knowledge of B2B Relationships Within and Across Borders
Arch G. Woodside, Roger Baxter
Inbunden
1 829 kr
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
Mohammed Quaddus, Arch G. Woodside
Inbunden
2 349 kr
Del 14
Creating and Managing Superior Customer Value
Arch G. Woodside, Michael Gibbert, Francesca Golfetto
Inbunden
1 959 kr
Del 24
Making Tough Decisions Well and Badly
Arch G. Woodside, Australia) Woodside, Arch G. (Curtin University
Inbunden
999 kr
Del 26
New Insights on Trust in Business-to-Business Relationships
Houcine Akrout, Karine Raies, Arch G. Woodside, France) Akrout, Dr Houcine (INSEEC Business School, France) Raies, Dr Karine (INSEEC Business School, USA) Woodside, Professor Arch G. (Coastal Carolina University, Dr Houcine Akrout, Dr Karine Raies
Inbunden
1 309 kr