Advances in Business Marketing and Purchasing - Böcker

Case Studies for Industrial and Business Marketing

Training Exercises for Improving Sensemaking Skills

Getting Better at Sensemaking

Designing winning products

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Evaluating Marketing Actions and Outcomes

Managing Product Innovation

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

Interfirm Business-to-Business Networks

Theory, Strategy, and Behavior

Business-to-Business Marketing Management

Strategies, Cases and Solutions

Visionary Pricing

Reflections and Advances in Honor of Dan Nimer

Deep Knowledge of B2B Relationships Within and Across Borders

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

E-Services Adoption

Processes by Firms in Developing Nations

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

E-Services Adoption

Processes by Firms in Developing Nations

Making Tough Decisions Well and Badly

Framing, Deciding, Implementing, Assessing

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

Game Strategies for Business Integration in the Digital Economy

New Insights on Trust in Business-to-Business Relationships

A Multi-Perspective Approach

Creating and Managing Superior Customer Value