Advances in Business Marketing and Purchasing – serie
Case Studies for Industrial and Business Marketing
1 589 kr
Skickas inom 5-8 vardagar
Training Exercises for Improving Sensemaking Skills
2 499 kr
Skickas inom 5-8 vardagar
Getting Better at Sensemaking
1 989 kr
Skickas inom 5-8 vardagar
Designing winning products
2 009 kr
Skickas inom 5-8 vardagar
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
1 879 kr
Skickas inom 5-8 vardagar
Evaluating Marketing Actions and Outcomes
1 879 kr
Skickas inom 5-8 vardagar
Managing Product Innovation
2 269 kr
Skickas inom 5-8 vardagar
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
2 199 kr
Skickas inom 5-8 vardagar
Interfirm Business-to-Business Networks
Theory, Strategy, and Behavior
2 299 kr
Skickas inom 5-8 vardagar
Business-to-Business Marketing Management
Strategies, Cases and Solutions
2 099 kr
Skickas inom 5-8 vardagar
Visionary Pricing
Reflections and Advances in Honor of Dan Nimer
1 829 kr
Skickas inom 5-8 vardagar
Deep Knowledge of B2B Relationships Within and Across Borders
1 929 kr
Skickas
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
1 969 kr
Skickas inom 5-8 vardagar
2 509 kr
Skickas inom 5-8 vardagar
2 509 kr
Skickas inom 5-8 vardagar
2 509 kr
Skickas inom 5-8 vardagar
2 169 kr
Skickas
Making Tough Decisions Well and Badly
Framing, Deciding, Implementing, Assessing
1 629 kr
Skickas inom 5-8 vardagar
Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
2 009 kr
Skickas inom 5-8 vardagar
Game Strategies for Business Integration in the Digital Economy
1 659 kr
Skickas inom 5-8 vardagar
New Insights on Trust in Business-to-Business Relationships
A Multi-Perspective Approach
1 389 kr
Skickas inom 5-8 vardagar
Creating and Managing Superior Customer Value
2 069 kr
Skickas inom 5-8 vardagar
Business-to-Business Brand Management
2 119 kr
Skickas inom 5-8 vardagar