Customer-Centric Marketing StrategiesHans-Ruediger Kaufmann, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden3 069 kr
Consumption Culture in EuropeCarmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger KaufmannInbunden2 659 kr
Handbook of Research on Consumerism in Business and MarketingHans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden6 039 kr
Handbook of Research on Managing and Influencing Consumer BehaviorHans-Ruediger KaufmannInbunden5 709 kr
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden3 399 kr
Handbook of Research on Contemporary ConsumerismHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden5 219 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustryHans Ruediger Kaufmann, Sandra Maria Correia LoureiroInbunden4 749 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustrySandra Maria Correia Loureiro, Hans Ruediger KaufmannHäftad3 649 kr
Organizations and Social NetworkingEldon Y. Li, Stanley Loh, Cain Evans, Fabiana LorenziInbunden3 069 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden2 909 kr
Internet Mercenaries and Viral MarketingMei Wu, Peter Jakubowicz, Chengyu Cao, Mei Wu, Peter Jakubowicz, Chengyu CaoInbunden2 909 kr
Progressive Trends in Knowledge and System-Based Science for Service InnovationMichitaka Kosaka, Kunio ShirahadaInbunden3 069 kr
Transcultural Marketing for Incremental and Radical InnovationBryan Christiansen, Salih Y?ld?z, Emel Y?ld?zInbunden3 069 kr
Handbook of Research on Leveraging Consumer Psychology for Effective Customer EngagementNorazah Mohd SukiInbunden3 819 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden2 909 kr
Handbook of Research on Consumerism and Buying Behavior in Developing NationsAyantunji GbadamosiInbunden3 779 kr
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering EconomyMónica Gómez-Suarez, María Pilar Martínez-RuizInbunden5 309 kr
Promotional Strategies and New Service Opportunities in Emerging EconomiesVipin Nadda, Sumesh Dadwal, Roya RahimiInbunden3 069 kr
Driving Customer Appeal Through the Use of Emotional BrandingRuchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti KatariaInbunden3 899 kr