Customer-Centric Marketing StrategiesHans-Ruediger Kaufmann, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden2 979 kr
Consumption Culture in EuropeCarmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger KaufmannInbunden2 589 kr
Handbook of Research on Consumerism in Business and MarketingHans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden6 079 kr
Handbook of Research on Managing and Influencing Consumer BehaviorHans-Ruediger KaufmannInbunden5 739 kr
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden3 419 kr
Handbook of Research on Contemporary ConsumerismHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden5 249 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustryHans Ruediger Kaufmann, Sandra Maria Correia LoureiroInbunden4 769 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustrySandra Maria Correia Loureiro, Hans Ruediger KaufmannHäftad3 539 kr
Organizations and Social NetworkingEldon Y. Li, Stanley Loh, Cain Evans, Fabiana LorenziInbunden3 089 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden2 919 kr
Internet Mercenaries and Viral MarketingMei Wu, Peter Jakubowicz, Chengyu Cao, Mei Wu, Peter Jakubowicz, Chengyu CaoInbunden2 819 kr
Progressive Trends in Knowledge and System-Based Science for Service InnovationMichitaka Kosaka, Kunio ShirahadaInbunden3 089 kr
Transcultural Marketing for Incremental and Radical InnovationBryan Christiansen, Salih Y?ld?z, Emel Y?ld?zInbunden3 089 kr
Handbook of Research on Leveraging Consumer Psychology for Effective Customer EngagementNorazah Mohd SukiInbunden3 839 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden2 919 kr
Handbook of Research on Consumerism and Buying Behavior in Developing NationsAyantunji GbadamosiInbunden3 679 kr
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering EconomyMónica Gómez-Suarez, María Pilar Martínez-RuizInbunden5 149 kr
Promotional Strategies and New Service Opportunities in Emerging EconomiesVipin Nadda, Sumesh Dadwal, Roya RahimiInbunden3 089 kr
Driving Customer Appeal Through the Use of Emotional BrandingRuchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti KatariaInbunden3 919 kr