Empowering Inclusive Innovation

Krishna Koppa has over 27 years (16 years in the corporate world and 11 years in academia) of experience across Sales and Distribution Management, Traditional and Digital Marketing, Strategic marketing, Revenue management and Customer Experience Management. With his interests centered around business history, digital transformation and marketing, he has published quality research articles in international journals, He is currently playing his role as Marketing Advisor for an e-commerce startup.Manita D. Shah has over 25 years of teaching experience in Accounting and Finance in various business schools of repute. She is currently working as a Professor at CMS Business School, JAIN (Deemed-to-be University) and previously served as Associate Dean MBA Program, SCMS JAIN (Deemed-to-be University). She was Former Dean, Ramaiah Institute of Management Studies and Area Chair – Finance, Alliance Business School, Alliance University; and Program Director – Educesta Global Services Pvt. Ltd. Her recent research spans diverse areas of finance, technology, and human capital development. Her studies examine the humanization of intellectual capital in India’s education sector, the relationship between firm size and management accounting practices in the steel industry, and the transformative role of block chain in banking and finance. Additionally, her qualitative investigation into the impact of COVID-19 on the investment behavior of salaried Indian investors highlights behavioral shifts and evolving financial preferences.Srimantoorao S. Appadoo is a Professor and Institutional Head of the Department of Supply Chain Management at the University of Manitoba, Canada. In addition to teaching undergraduate and graduate courses, he is a prolific researcher, with his work continually being published in esteemed journals (both national and international). He has presented his work at prestigious conferences and research workshops and co-authored the book More-for-Less Solutions in Fuzzy Transportation Problems (Studies in Fuzziness and Soft Computing). He is currently working on quantitative and fuzzy decision-making models, as well as multi-criteria and group decision-making. His research is funded by the National Sciences and Engineering Research Council of Canada (NSERC) Discovery Grant as Principal Investigator. He is a recipient of the Associates’ Achievement Award, the Joint UM/UMFA Committees on Merit Award, and several best paper awards at some national and international conferences.

• 1. Performance and Challenges of Pradhan Mantri Fasal Bima Yojana in Agricultural Risk Management: An Analytical Study2. Consumer Awareness and Acceptance of Quick Service Restaurants (QSRs): A Study on Factors Influencing Customer Preferences and Loyalty3. Drivers of Retail Investor Decisions on Environmental, Social & Governance (ESG) Mutual Funds: Evidence from Bengaluru4. Financial Analytics in Banking: Examining Its Influence on Customer Investment Behavior5. Heritage to Hype: Analyzing Authenticity in the Advertising of Geographical Indication (GI) Products6. Intersectional Discrimination and Life Satisfaction among Female Students in Bengaluru7. Sustainability and Market Efficiency of Agricultural Commodity Derivatives: An Empirical Evaluation8. Impact of Employability Skills over the Entrepreneurial Intention among the Graduate Students in Rural Location at Thanjavur District.9. Green Finance and Public-Private Partnership Project Viability: A Logistic Regression Approach to Cost and Sustainability Alignment10. Sustainability and Resilience of MSMEs in the Era of Artificial Intelligence (AI)11. Uncovering diversity, inclusivity, and equity(die): the role of resilience and leadership influence12. The Paradox of Connection: Social Media, Life Satisfaction, and Loneliness13. AI in HR - Transforming Diversity, Equity, and Inclusion for the Workforce of the Future- A Bibliographic Review14. Diversity in Sourcing for Resilient Supply Chains: Lessons from Amazon’s Pandemic Response15. Generational Differences in Brand Placement Reception: An Empirical Study of a Tamil-Language Film Attributes and Their Impact on Audience Recall and Purchase Intentions16. Impact of Maternity and Paternity Leave Policies on Employee Retention17. An assessment of tourists’ demographic profiles’ influence on determining the purpose of visiting a destination, with special reference to Mysore and Hampi in Karnataka18. Facilitating Diffusion of Technology Innovation in Fintech: Role of Perceived Value and Perceived Risk in Intention to Adopt Fintech among Bank Consumers.19. Gender diversity Influence in key board committees and in Indian corporate financial performance.20. Smart Pricing for Sustainability: AI's Role in Reducing Food Waste in Retail21. Digital Supply Chains for Climate-Resilient SMEs: Strategies, Innovations, and Impact22. Exploring the Dynamics of Entrepreneurship in the Gig Economy: A Focus on India23. Breaking the Silence: The Role of Psychological Safety in Empowering Women in Male Dominated Sectors24. Traditional vs. Contemporary Financing Models for MSMEs and Startups: A Comparative Study25. Impact of consumer buying behaviour on FMCG products through digital marketing26. Weaving Inclusive Growth: Social and Economic Dimensions of Business Models27. Mobile Banking for Sustainable Financial Behaviour: Evidences and Insights from Urban India28. The Influence of Board Size on Firm Performance: Evidence from National Stock Exchange CRISIL 500 -Listed Banking Companies29. Influence of Sustainability Practices on Financial Performance: Evidence from the Nifty50 Companies30. Antecedents influencing Employee Engagement in Knowledge-Driven Organizations31. Do Diversity in Boardroom Dynamics and Corporate Governance of India's NIFTY 50 Companies Enhance Financial Performance and Unlock Shareholder Value?32. Predicting Financial Crises Using Key Economic Indicators – A Machine Learning Approach for Economic Resilience33. Transcending Ad Inhibitors: A Guiding Beacon for Digital Media Advertising34. Impact of Celebrity Endorsement on Consumer Purchase Intention: The Moderating Role of Brand Loyalty35. Effect of Socioeconomic factors on Challenges in health care planning after Retirement among school teachers in Ernakulam district36. Non-Linear Dynamics of Macroeconomic Indicators and Stock Market Volatility in Emerging and Developed Economies37. An Analysis of Determinants of Shareholder’s Value with Respect to Profit Metrics of Selected Listed Companies in India from 2014-15 to 2023-24. 38. A Study on the Financial Performance of Selected Pharmaceutical Companies in India: Pre and Post Acquisition39. Machine Learning-Based Sectoral Analysis of Foreign Direct Investment and Its Multiplier Effect on India's GDP Growth40. Efficiency Analysis of Mutual Funds Using Data Envelopment Analysis (DEA)41. When Markets Whisper: Lessons from Indices Before the Dot-Com, 2008, and COVID Crashes42. Fear of Missing Out (FOMO) and Impulse Buying: A Study of Myntra Flash Sales and Post-Purchase Regret among Urban Indian Gen-Z Consumers43. A Bibliometric Analysis Study of Diversity and Talent Management: Trends, Themes and Emerging Research44. Impact of Prompt Corrective Action Framework of RBI on Corporate Governance of Weak Bank45. Gen Z Perception Towards Funeral Insurance in India - Cultural Barriers46. Advancing Equity and Sustainability in MSMEs through FinTech-Driven Financial Inclusion47. Linkedin Credibility Matrix: Evaluating the Role of Skills, Certifications & Recommendations in Personal Branding48. Assessing the Future of Circular Fashion Amidst Changing Market Shifts: An Empirical Study of Indian Consumers49. Risk Management Practices In HDFC Bank – A Case Study In Odisha50. Investigating the Barriers and Enablers of Affordable Learning in Community-Based Skill Sharing Platforms: A Research Perspective51. Nexus between FDI inflows, Economic Growth and Trade Openness: Empirical Evidence from the Indian Economy52. Global Spillover Effects of US Dollar Volatility Modelling: Evidence from a Multivariate Econometric Approach53. Generation Z’s Impact on Sustainable Entrepreneurship Perception54. Emotional Branding Through Interactive Visual Storytelling: A Neuro-marketing Perspective on Gen Z’s Engagement with Fashion Retail Brands55. From Swipe To Scan - Evaluating UPI’s Influence On Credit Card Usage In India56. Sustainable Signals: ESG’s Role In Driving Nifty Energy Stock Returns57. Opaqueness to Openness: Developing a Disclosure Index for Indian SMEs58. AI-Driven Stress Management and Performance Optimization: A Framework for Employee Retention in the IR 5.0 Era59. Assessing Credit Rating Determinants by Selected Credit Rating Agencies and Their Influence on Credit Risk of Public and Private Sector Banks in Promoting Equity and Financial Sustainability in India60. Sustainability Pays: ESG Impacts on ROI and ROA in Indian Banking61. Impact of Green Supply Chain Management (GSCM) on Consumer Purchase Intentions in the Indian Automobile Industry62. Perception of E-Learning Platforms and Its Implications among Learners63. Impact of Retained Earnings on Firm Performance: A Panel Data Study of NSE-Listed Companies (2014–2023)64. A Study on Disruptive Technology and its influence on Gig Work Force65. Driving Innovation in Organized Retailing: Key Practices for Enhancing Operational Efficiency and Customer Satisfaction66. Determinants of Sustainable Entrepreneurial Intention among Higher Education Students67. Empowered Finances: The Role of Financial Literacy in Shaping Women's Investment Behaviour in Suburban Bengaluru68. An Empirical Study on Investors' Attitudes Toward Digital Currencies as a Viable Investment Avenue69. Supply Chain Finance in Agriculture70. The Impact of Gamification in Trading Apps on Retail Investor Behaviour71. Evaluating the Impact of Bitcoin on Portfolio Performance Through Comparative Analysis of Traditional Portfolios and Diversified Portfolios with Hybrid72. Chain of Digital Evidence: An Application of Ethereum Blockchain73. Environmental Consciousness and Green Purchase Intentions: A Study of Indian University Campuses74. Risk-Adjusted Performance of Equity and Gold in India using Fama-French Three-Factor Model75. Impact of Macroeconomic Indicators on Stock Market Returns: A Panel Data Analysis76. Green Marketing Strategies Of Fmcg Products Consumer Buying Behaviour In Hyderabad City77. The Economic Psychology of Health Apps: Are Consumers Willing to Pay for Digital Wellness?78. Encryption and Trust in E-Commerce: A Data-Driven Analysis of User Perception and Security79. AI-Driven Pricing and Stock Replenishment Decisions80. Sustainable Banking in India: An Empirical Study of ESG Scores and Financial Performance81. The Impact of Brand and Website Colours on Trust, Engagement, and Purchase Intent in Digital Branding82. Training and Development in Crowd Work : A Systematic Literature Review83. Workplace Culture and Employee Perceptions in Xiaomi Corporation84. Evaluating Financial and Technological Gaps Between Public and Private Sector Bank85. Work-Life Balance as an HR Initiative: An Empirical Study on Employee Perceptions in the Indian IT Sector86. Workplace Well-Being Programs as Drivers of Employee Engagement and Retention87. Transforming Business Intelligence with Emerging Technologies in the IT Industry88. Impact of Multi-Sensory Marketing on Consumer Purchase Decisions and Loyalty in Restaurants89. Performance Evaluation of Large Cap Mutual Fund Schemes in India: An Empirical Study Using Risk-Return Measures90. Post-Merger Performance Evaluation of Indian Banks: A Comparative Financial Analysis91. Target Marketing and Product Design: An Empirical Study on Consumer Perceptions in the Indian Healthcare and Nutrition App Sector92. Brand Personality and Its Important Role in Purchase Decisions93. The Impact of the New Normal on Human Resource Procurement and Job Seeker Perceptions94. An Empirical Investigation into the Relationship Between Microtransactions in Mobile Gaming and Financial discipline among Young Adults95. Examining Investment Banks' Effectiveness in IPO Pricing and Post-IPO Market Performance