Economics of Advertising (RLE Advertising) 1

Samhälle & debatt

Economics of Advertising (RLE Advertising)

Frederic Taylor • Frederic Wilfred Taylor

Pocket

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256 sidor
2015

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Författare: Frederic Taylor, Frederic Wilfred Taylor
Format: Pocket/Paperback
ISBN: 9781138997837
Språk: Engelska
Antal sidor: 256
Utgivningsdatum: 2015-11-26
Förlag: Taylor & Francis Ltd