Driving Customer Appeal Through the Use of Emotional Branding

Inbunden, Engelska, 2017

Av Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria

3 939 kr

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Produktinformation

  • Utgivningsdatum2017-09-13
  • Mått152 x 229 x 26 mm
  • Vikt1 281 g
  • FormatInbunden
  • SpråkEngelska
  • SerieAdvances in Marketing, Customer Relationship Management, and E-Services
  • Antal sidor366
  • FörlagIGI Global
  • ISBN9781522529217

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