María José Luzón is Senior Lecturer at the University of Zaragoza, Spain. Her research interests include genre analysis, digital genres, academic discourse, and English for Academic Purposes.Carmen Pérez-Llantada is Professor of English Linguistics at the University of Zaragoza, Spain. Her research interests include genre analysis, English for Academic Purposes, academic writing, and rhetoric and composition.

• List of FiguresList of TablesAcknowledgmentsChapter 1. Introduction: Why Focus on Digital Genres?Chapter 2. Genre as a Framework for the Analysis of Digital CommunicationChapter 3. Knowledge Communication in the Digital EraChapter 4. Performing Multiple Identities and Enhancing Academic VisibilityChapter 5. Sharing Research in Progress with Peers: Online Laboratory NotebooksChapter 6. Interacting in Academic Social Networking SitesChapter 7. Disseminating Knowledge to Diversified AudiencesChapter 8. Engaging The Public in ResearchChapter 9. ‘Showing’ Research through Audiovisual GenresChapter 10. Assessing Research and Participating in Research Discussions OnlineChapter 11. Final Considerations and Future DirectionsReferences

Bringing together multiple genre traditions, this timely book offers critical insights into how online platforms influence how science is communicated to a range of audiences, affords multimodal expressions, and can be more engaging through multilingual genre-ing activities. Expansive, generative, and smart, this is an important contribution to genre studies. Science communicators, too, will benefit from the detailed and thoughtful analyses in this essential book.

María José Luzón is Senior Lecturer at the University of Zaragoza, Spain. Her research interests include genre analysis, digital genres, academic discourse, and English for Academic Purposes.Carmen Pérez-Llantada is Professor of English Linguistics at the University of Zaragoza, Spain. Her research interests include genre analysis, English for Academic Purposes, academic writing, and rhetoric and composition.

• List of FiguresList of TablesAcknowledgmentsChapter 1. Introduction: Why Focus on Digital Genres?Chapter 2. Genre as a Framework for the Analysis of Digital CommunicationChapter 3. Knowledge Communication in the Digital EraChapter 4. Performing Multiple Identities and Enhancing Academic VisibilityChapter 5. Sharing Research in Progress with Peers: Online Laboratory NotebooksChapter 6. Interacting in Academic Social Networking SitesChapter 7. Disseminating Knowledge to Diversified AudiencesChapter 8. Engaging The Public in ResearchChapter 9. ‘Showing’ Research through Audiovisual GenresChapter 10. Assessing Research and Participating in Research Discussions OnlineChapter 11. Final Considerations and Future DirectionsReferences

Bringing together multiple genre traditions, this timely book offers critical insights into how online platforms influence how science is communicated to a range of audiences, affords multimodal expressions, and can be more engaging through multilingual genre-ing activities. Expansive, generative, and smart, this is an important contribution to genre studies. Science communicators, too, will benefit from the detailed and thoughtful analyses in this essential book.

María José Luzón is Senior Lecturer at the University of Zaragoza, Spain. Her research interests include genre analysis, digital genres, academic discourse, and English for Academic Purposes.Carmen Pérez-Llantada is Professor of English Linguistics at the University of Zaragoza, Spain. Her research interests include genre analysis, English for Academic Purposes, academic writing, and rhetoric and composition.

• List of FiguresList of TablesAcknowledgmentsChapter 1. Introduction: Why Focus on Digital Genres?Chapter 2. Genre as a Framework for the Analysis of Digital CommunicationChapter 3. Knowledge Communication in the Digital EraChapter 4. Performing Multiple Identities and Enhancing Academic VisibilityChapter 5. Sharing Research in Progress with Peers: Online Laboratory NotebooksChapter 6. Interacting in Academic Social Networking SitesChapter 7. Disseminating Knowledge to Diversified AudiencesChapter 8. Engaging The Public in ResearchChapter 9. ‘Showing’ Research through Audiovisual GenresChapter 10. Assessing Research and Participating in Research Discussions OnlineChapter 11. Final Considerations and Future DirectionsReferences

Bringing together multiple genre traditions, this timely book offers critical insights into how online platforms influence how science is communicated to a range of audiences, affords multimodal expressions, and can be more engaging through multilingual genre-ing activities. Expansive, generative, and smart, this is an important contribution to genre studies. Science communicators, too, will benefit from the detailed and thoughtful analyses in this essential book.