Customer Loyalty and Success
Inbunden, Engelska, 1995
AvJ. Lynch
1 419 kr
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Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy with regard to marketing, human resource management, quality and management of change.
Produktinformation
- Utgivningsdatum1995-06-19
- Mått140 x 216 x 21 mm
- Vikt540 g
- FormatInbunden
- SpråkEngelska
- Antal sidor292
- Upplaga1995
- FörlagPalgrave Macmillan
- ISBN9780333639108