Inbunden, Engelska, 2008
Critical Marketing
Issues in Contemporary Marketing
Av Mark Tadajewski, Douglas Brownlie
1099 kr
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Beskrivning
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Produktinformation
- Utgivningsdatum: 2008-03-20
- Mått: 168 x 244 x 29 mm
- Vikt: 851 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 416
- Förlag: John Wiley & Sons Inc
- ISBN: 9780470512005
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"...an illuminating look at today's marketing profession." The Marketer June 2008
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