Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.

• Acknowledgements xiChapter 1 Critical Marketing: A Limit Attitude 1Mark Tadajewski and Douglas BrownlieChapter 2 Rethinking the Development of Marketing 29Mark Tadajewski and Douglas BrownlieChapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33Donald F. DixonChapter 4 Early Development of the Philosophy of Marketing Thought 45D.G. Brian Jones and David D. MoniesonChapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67Donald F. DixonChapter 6 Critical Reflections on Consumer Research 85Mark Tadajewski and Douglas BrownlieChapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91Mark TadajewskiChapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131Elizabeth C. HirschmanChapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157John O’ShaughnessyChapter 10 Marketing and Society 183Mark Tadajewski and Douglas BrownlieChapter 11 Marketing, the Consumer Society and Hedonism 187John O’Shaughnessy and Nicholas Jackson O’ShaughnessyChapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211Terrence H. WitkowskiChapter 13 On Negotiating the Market? 245Mark Tadajewski and Douglas BrownlieChapter 14 Sustainable Marketing 253Ynte K. van Dam and Paul A.C. ApeldoornChapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271Susan Dobscha and Julie L. OzanneChapter 16 Past Postmodernism? 301Mark Tadajewski and Douglas BrownlieChapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311Stephen J. GouldChapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329Adam ArvidssonContents / ixChapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345Pauline Maclaran and Lorna StevensChapter 20 Postcolonialism and Marketing 363Gavin JackIndex 385