Vetenskap & teknik
Pocket
Cracking the Ad Code
Jacob Goldenberg • Amnon Levav • David Mazursky • Sorin Solomon • Jacob Goldenberg
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For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.
- Format: Pocket/Paperback
- ISBN: 9780521675970
- Språk: Engelska
- Antal sidor: 178
- Utgivningsdatum: 2009-04-09
- Förlag: Cambridge University Press