Magdalena Kossowska-Lai is an Assistant Professor specializing in Organizational Transformation, Innovation, and the Psychological Dimensions of new technologies Implementation at Jagiellonian University, Poland.Sławomir Wyciślak is an Associate Professor at Jagiellonian University, Poland, specializing in Supply Chain Management, Digital Platforms, and Organizational Resilience. He brings over twenty years of combined academic and industry experience spanning corporate roles, consulting, and applied research across European markets.