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Contemporary Business Research in the Islamic World

Proceedings of the 14th Global Islamic Marketing Conference, September 2023

Inbunden, Engelska, 2024

AvJohn Fraedrich,Marina Pirtskalava,Tornike Khoshtaria,Hasan Terzi,Mehmet Bayirli,Baker Al Serhan

2 699 kr

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This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions.

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