Contemporary Business Research in the Islamic World

This volume presents a carefully selected collection of peer-reviewed chapters from the Proceedings of the 16th Global Islamic Marketing Conference (GIMAC16). The chapters reflect the latest research trends and conceptual developments in Islamic business, marketing, and management. They explore the intersection of faith, ethics, and commerce through empirical and theoretical studies conducted across diverse Muslim-majority and minority contexts. The book offers a rich and multidisciplinary overview of how Islamic principles continue to influence contemporary business thought and practice. Contributions address a broad range of themes, including Muslim consumer behaviour, services marketing, and the ethical and operational dimensions of Halal business practices. Other chapters examine emerging topics such as social media marketing and influencer culture, e-commerce and digital transformation, consumer boycotts and socio-political activism, religiosity and consumer decision-making, and the integration of artificial intelligence and sustainability within Sharia-compliant frameworks. Comparative studies of Islamic and conventional business models, as well as regional case analyses from the Middle East, Africa, and Asia, provide valuable cross-cultural insights. Beyond their empirical contributions, these chapters collectively highlight the growing significance of Islamic values in global business discourse, emphasizing integrity, social justice, and the public good (Maṣlaḥah). Together, they demonstrate how Islamic marketing evolves as both a field of scholarly inquiry and a practical guide for ethical business conduct in dynamic global markets. This book is an essential reference for scholars, postgraduate students, and researchers interested in Islamic marketing, Islamic economics, and business ethics. It is equally relevant for consultants, policy makers, and corporate strategists seeking to deepen their understanding of Muslim markets and to design marketing and management strategies that align with faith-based consumer expectations and values.