Jonathan Gray is Professor of Media and Cultural Studies at the University of Wisconsin–Madison, USA. He is author of Watching with The Simpsons: Television, Parody, and Intertextuality (2006), Television Entertainment (2008), Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), and Television Studies (with Amanda Lotz, 2012). He is co-editor of, amongst others, Battleground: The Media (with Robin Andersen, 2008) and Satire TV: Politics and Comedy in the Post-Network Era (with Jeffrey P. Jones and Ethan Thompson, 2009).Derek Johnson is Assistant Professor of Media and Cultural Studies at the University of Wisconsin–Madison, USA. His research focuses on production cultures and creative identities in the media industries. He is the author of Media Franchising: Creative License and Collaboration in the Culture Industries (2013), as well as co-editor of the forthcoming Intermediaries: Management of Culture and Cultures of Management (with Avi Santo and Derek Kompare, 2014).