College Textbook Publishing Industry in the U.S. 2000-2022

The Search for Competitive Marketing Strategies

Inbunden, Engelska, 2023

Av Albert N. Greco

549 kr

Beställningsvara. Skickas inom 10-15 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.

Produktinformation

  • Utgivningsdatum2023-05-18
  • Mått148 x 210 x 15 mm
  • Vikt334 g
  • FormatInbunden
  • SpråkEngelska
  • SerieMarketing and Communication in Higher Education
  • Antal sidor133
  • FörlagSpringer International Publishing AG
  • ISBN9783031304149