Häftad, Engelska, 2022
Del i serien Marketing and Communication in Higher Education
Marketisation of Higher Education
Concepts, Cases, and Criticisms
Av John D. Branch, Bryan Christiansen
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Beskrivning
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Produktinformation
- Utgivningsdatum: 2022-05-04
- Mått: 148 x 210 x 26 mm
- Vikt: 615 g
- Format: Häftad
- Språk: Engelska
- Serie: Marketing and Communication in Higher Education
- Antal sidor: 466
- Förlag: Springer Nature Switzerland AG
- ISBN: 9783030674434
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Mer information
John D. Branch is Professor at the Ross School of Business at the University of Michigan, Ann Arbor, USA.Bryan Christiansen is President of Global Research Society LLC in Colorado Springs, USA.
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