Cinema and Soft Power

Stephanie Dennison is Professor of Brazilian Studies at the University of Leeds Professor Rachel Dwyer is Professor of Indian Cultures and Cinemas at SOAS.

• PrefaceIntroduction: Film as Soft Power - Stephanie Dennison1. Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections - Song Hwee Lim2. Building BRICS: soft power and audio-visual relations in transnational context - Stephanie Dennison3. The Global Animation Market: Opportunities for Developing Countries - Alessandra Meleiro4. (Masha and) the Bear Diplomacy: Russian Soft Power and Non-Governmental Agency - Vlad Strukov5. The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power - Chris Homewood6. The Second World War, Soviet Sports, and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era - Stephen M. Norris7. Popular Geopolitics, Soft Power and Strategic Narratives in Viking (2016) and Guardians (2017) - Robert A. Saunders8. Challenging Imagined Communities: ‘Reversing the Gaze’ of Soft Power and Community Film Culture: the Case of South Africa - Paul Cooke9. New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism - Rachel Dwyer10. Soft Power and National Cinema: James Bond, Great Britain and Brexit - Andrew HigsonNotes on Contributors

The relationship between soft power and popular culture, especially cinema, has largely been overlooked in academic literature. Dennison and Dwyer’s innovative collection admirably fills this gap: a very useful resource for students and researchers.