Stephanie Dennison is Professor of Brazilian Studies at the University of Leeds Professor Rachel Dwyer is Professor of Indian Cultures and Cinemas at SOAS.

• PrefaceIntroduction: Film as Soft Power - Stephanie Dennison1. Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections - Song Hwee Lim2. Building BRICS: soft power and audio-visual relations in transnational context - Stephanie Dennison3. The Global Animation Market: Opportunities for Developing Countries - Alessandra Meleiro4. (Masha and) the Bear Diplomacy: Russian Soft Power and Non-Governmental Agency - Vlad Strukov5. The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power - Chris Homewood6. The Second World War, Soviet Sports, and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era - Stephen M. Norris7. Popular Geopolitics, Soft Power and Strategic Narratives in Viking (2016) and Guardians (2017) - Robert A. Saunders8. Challenging Imagined Communities: ‘Reversing the Gaze’ of Soft Power and Community Film Culture: the Case of South Africa - Paul Cooke9. New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism - Rachel Dwyer10. Soft Power and National Cinema: James Bond, Great Britain and Brexit - Andrew HigsonNotes on Contributors

The relationship between soft power and popular culture, especially cinema, has largely been overlooked in academic literature. Dennison and Dwyer’s innovative collection admirably fills this gap: a very useful resource for students and researchers.

Stephanie Dennison is Professor of Brazilian Studies at the University of Leeds Professor Rachel Dwyer is Professor of Indian Cultures and Cinemas at SOAS.

• PrefaceIntroduction: Film as Soft Power - Stephanie Dennison1. Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections - Song Hwee Lim2. Building BRICS: soft power and audio-visual relations in transnational context - Stephanie Dennison3. The Global Animation Market: Opportunities for Developing Countries - Alessandra Meleiro4. (Masha and) the Bear Diplomacy: Russian Soft Power and Non-Governmental Agency - Vlad Strukov5. The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power - Chris Homewood6. The Second World War, Soviet Sports, and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era - Stephen M. Norris7. Popular Geopolitics, Soft Power and Strategic Narratives in Viking (2016) and Guardians (2017) - Robert A. Saunders8. Challenging Imagined Communities: ‘Reversing the Gaze’ of Soft Power and Community Film Culture: the Case of South Africa - Paul Cooke9. New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism - Rachel Dwyer10. Soft Power and National Cinema: James Bond, Great Britain and Brexit - Andrew HigsonNotes on Contributors

The relationship between soft power and popular culture, especially cinema, has largely been overlooked in academic literature. Dennison and Dwyer’s innovative collection admirably fills this gap: a very useful resource for students and researchers.

Stephanie Dennison is Professor of Brazilian Studies at the University of Leeds Professor Rachel Dwyer is Professor of Indian Cultures and Cinemas at SOAS.

• PrefaceIntroduction: Film as Soft Power - Stephanie Dennison1. Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections - Song Hwee Lim2. Building BRICS: soft power and audio-visual relations in transnational context - Stephanie Dennison3. The Global Animation Market: Opportunities for Developing Countries - Alessandra Meleiro4. (Masha and) the Bear Diplomacy: Russian Soft Power and Non-Governmental Agency - Vlad Strukov5. The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power - Chris Homewood6. The Second World War, Soviet Sports, and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era - Stephen M. Norris7. Popular Geopolitics, Soft Power and Strategic Narratives in Viking (2016) and Guardians (2017) - Robert A. Saunders8. Challenging Imagined Communities: ‘Reversing the Gaze’ of Soft Power and Community Film Culture: the Case of South Africa - Paul Cooke9. New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism - Rachel Dwyer10. Soft Power and National Cinema: James Bond, Great Britain and Brexit - Andrew HigsonNotes on Contributors

The relationship between soft power and popular culture, especially cinema, has largely been overlooked in academic literature. Dennison and Dwyer’s innovative collection admirably fills this gap: a very useful resource for students and researchers.