Eric Kwame Adae is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, USA. He was a communications consultant for over 15 years in Ghana. He is an accredited member of the Institute of Public Relations (Ghana), an associate member of the Chartered Institute of Marketing (Ghana) and the Advertising Association of Ghana (AAG).

• Chapter 1. Introduction: Reimagining CEO Activism, Development, and DifferenceChapter 2. Doing Well to Do Good: A Quick Map of the Field of Corporate Sociopolitical InvolvementChapter 3. This Is Why We Do It: Examining CEO Activism MotivationsChapter 4. Walking the Talk: Africapitalism as a Major Motivation for CEO ActivismChapter 5. This Is What We Fight For: Examining CEO Activism IssuesChapter 6. This Is How We Do It: Examining CEO Activism TacticsChapter 7. Counting the Costs and Reaping the Dividends: Examining CEO Activism EffectsChapter 8. Taking Cover: Examining CEO Activism SafeguardsChapter 9. Profiting from Experience: Examining CEO Activism GuidelinesChapter 10. Conclusion: The CEO Activism Development Model

Eric’s approach to understanding activism is to build what social scientists call a “process model.” This means that he approaches CEO activism not as a static role or a category, but as a process that unfolds over time and evolves as external stakeholders react to a CEO’s words and actions. Eric digs into his interviews to smoke out the motives that drive some CEOS to activism, to explain how they chose the issues and causes for their advocacy, to spell out the tactics and safeguards they employed, and to reflect on activism’s consequences for society, companies, and CEOs themselves.In an era roiled by acronyms that include CSR (corporate social responsibility), DEI (diversity, equity, and inclusion), and ESG (environmental, social, and governance factors), this book is an eye-opener. For executives, it presents a model for those who want to undertake activism or understand colleagues that do. For academics, it affords insights into the antecedents, dynamics, and consequences of CEO activism, informed by Eric’s postmodern perspective. For everyone, CEOs on a Mission provides a good read.

Eric Kwame Adae is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, USA. He was a communications consultant for over 15 years in Ghana. He is an accredited member of the Institute of Public Relations (Ghana), an associate member of the Chartered Institute of Marketing (Ghana) and the Advertising Association of Ghana (AAG).

• Chapter 1. Introduction: Reimagining CEO Activism, Development, and DifferenceChapter 2. Doing Well to Do Good: A Quick Map of the Field of Corporate Sociopolitical InvolvementChapter 3. This Is Why We Do It: Examining CEO Activism MotivationsChapter 4. Walking the Talk: Africapitalism as a Major Motivation for CEO ActivismChapter 5. This Is What We Fight For: Examining CEO Activism IssuesChapter 6. This Is How We Do It: Examining CEO Activism TacticsChapter 7. Counting the Costs and Reaping the Dividends: Examining CEO Activism EffectsChapter 8. Taking Cover: Examining CEO Activism SafeguardsChapter 9. Profiting from Experience: Examining CEO Activism GuidelinesChapter 10. Conclusion: The CEO Activism Development Model

Eric’s approach to understanding activism is to build what social scientists call a “process model.” This means that he approaches CEO activism not as a static role or a category, but as a process that unfolds over time and evolves as external stakeholders react to a CEO’s words and actions. Eric digs into his interviews to smoke out the motives that drive some CEOS to activism, to explain how they chose the issues and causes for their advocacy, to spell out the tactics and safeguards they employed, and to reflect on activism’s consequences for society, companies, and CEOs themselves.In an era roiled by acronyms that include CSR (corporate social responsibility), DEI (diversity, equity, and inclusion), and ESG (environmental, social, and governance factors), this book is an eye-opener. For executives, it presents a model for those who want to undertake activism or understand colleagues that do. For academics, it affords insights into the antecedents, dynamics, and consequences of CEO activism, informed by Eric’s postmodern perspective. For everyone, CEOs on a Mission provides a good read.

Eric Kwame Adae is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, USA. He was a communications consultant for over 15 years in Ghana. He is an accredited member of the Institute of Public Relations (Ghana), an associate member of the Chartered Institute of Marketing (Ghana) and the Advertising Association of Ghana (AAG).

• Chapter 1. Introduction: Reimagining CEO Activism, Development, and DifferenceChapter 2. Doing Well to Do Good: A Quick Map of the Field of Corporate Sociopolitical InvolvementChapter 3. This Is Why We Do It: Examining CEO Activism MotivationsChapter 4. Walking the Talk: Africapitalism as a Major Motivation for CEO ActivismChapter 5. This Is What We Fight For: Examining CEO Activism IssuesChapter 6. This Is How We Do It: Examining CEO Activism TacticsChapter 7. Counting the Costs and Reaping the Dividends: Examining CEO Activism EffectsChapter 8. Taking Cover: Examining CEO Activism SafeguardsChapter 9. Profiting from Experience: Examining CEO Activism GuidelinesChapter 10. Conclusion: The CEO Activism Development Model

Eric’s approach to understanding activism is to build what social scientists call a “process model.” This means that he approaches CEO activism not as a static role or a category, but as a process that unfolds over time and evolves as external stakeholders react to a CEO’s words and actions. Eric digs into his interviews to smoke out the motives that drive some CEOS to activism, to explain how they chose the issues and causes for their advocacy, to spell out the tactics and safeguards they employed, and to reflect on activism’s consequences for society, companies, and CEOs themselves.In an era roiled by acronyms that include CSR (corporate social responsibility), DEI (diversity, equity, and inclusion), and ESG (environmental, social, and governance factors), this book is an eye-opener. For executives, it presents a model for those who want to undertake activism or understand colleagues that do. For academics, it affords insights into the antecedents, dynamics, and consequences of CEO activism, informed by Eric’s postmodern perspective. For everyone, CEOs on a Mission provides a good read.