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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
- Format: Häftad
- ISBN: 9780385523899
- Språk: Engelska
- Antal sidor: 254
- Utgivningsdatum: 2010-02-01
- Förlag: Crown Currency