Brilliant Social Media

How to start, refine and improve your social business media strategy

Häftad, Engelska, 2013

209 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.

Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real business results.

Many businesses know that social media is important – but they either haven’t made a start or are dabbling without a proper strategy in place. It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks?

However given that 91% of adults use social media regularly, it’s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway.

Brilliant outcomes:

Understand how social media works and which platforms will best suit your business
Plan a social media strategy that fits into your wider digital and marketing strategies
Connect with your customers, identify new clients and find out what people really think of your business
Adapt and refine your strategy as you learn from what works, and what doesn’t

Produktinformation

Utgivningsdatum2013-09-26
Mått139 x 215 x 19 mm
Vikt424 g
FormatHäftad
SpråkEngelska
SerieBrilliant Business
Antal sidor280
Upplaga1
FörlagPearson Education
ISBN9781292001135

Tillhör följande kategorier

Reklam inom Ekonomi och Ledarskap
Organisation och ägarskap inom Ekonomi och Ledarskap
Digital livsstil och datorspel inom Data och IT
E-handel inom Ekonomi och Ledarskap

Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses. He also speaks regularly for a range of companies, business groups and industry bodies including the Chartered Institute of Marketing, the Institute of Sales and Marketing Management, the Institute of Professional Development and is a guest lecturer at several business focussed universities around the UK.

Publisher's acknowledgementsAbout the authorAbout the book (go on, read me)Introduction – embracing changeChapter 1: Setting the scene – how marketing used to workPart 1 – Why social media works for businessChapter 2: The problem with traditional marketingChapter 3: Why social media is the marketing of the futureChapter 4: Overarching principles that you must rememberChapter 5: Getting startedPart 2 – Choosing and using platformsChapter 6: Selecting the right social media platformsChapter 7: LinkedInChapter 8: FacebookChapter 9: TwitterChapter 10: Google+Chapter 11: YouTubeChapter 12: The best of the rest: Flickr/Picassa/PinterestPart 3 – Making social media work harderChapter 13: Tools to better manage your social media accountsChapter 14: How to measure your success in social mediaChapter 15: Refining your presenceChapter 16: Social media monitoringChapter 17: Other things you need to knowChapter 18: Understanding and managing risksChapter 19: How to build social media into the rest of your marketing ConclusionGlossaryIndex